Planning to start your own business? Or just thinking of reviving existing one? Or maybe you realize that you need to refresh you brand. Which eve the case may be, your Business logo needs to have a design that goes with your brand. It is the first thing that comes in contact with your target market and makes it worth their while. After all your business log design sends out your first impression and makes it a permanent image in your client’s mind. An attractive logo and effective branding strengthens your image and make your brand appear professional and reliable. Here are the most common and tried out tips that will help you go on the right direction and achieve a successful business logo. Here are 5 tips to consider when designing the perfect logo for your brand or business:
1. Simplicity goes a long way A logo Design with too many elements is 1000 times better than one with less elements but a strong message. Your business logo design will lose focus if it has too much going on. The last thing you want from a customer is to get a confused answer when try to reciprocate the true concept out of your business logo. A simple logo design makes things clear and easy to interpret. if it’s too complex, it will conflict with the environment it’s being used in. 2. Colors make all the difference Colors play the real game. It conveys the real meaning of your brand. Ever wondered why ice cream trucks are marketed with pink tones? Or why McDonald’s golden arc is golden? Each color adds a certain meaning that brings out different emotions when associated with your business logo. Different colors have different meanings that help audience perceive the intended message. For example blue is the color of reliability, trust, faith and dependability. There is a reason why industry like banking and insurance adopt this color for their brand representation. Here is a list of colors with their respective concepts: Red: energetic, sexy, bold Orange: creative, friendly, youthful Yellow: sunny, inventive, optimism Green: growth, organic, instructional Blue: professional, medical, tranquil, trustworthy Purple: spiritual, wise, evocative Black: credible and powerful White: simple, clean, pure Pink: fun and flirty
Brown: rural, historical, steady 3. Fonts – the main culprit It is of utmost importance that the text on you r business logo falls in conformity with your brand personality. If you are using If you are using Comic Sans, Times New Roman, or Arial, you are probably giving your business logo a wrong typeface. You need to look around for a font that is original, one that makes your business logo appear unique. Also, you need to stay away from any fonts that make you appear gimmicky. It is your font type that decides if your business logo appears powerful or weak. The best idea is to use a classic font, such as Helvetica, Bodoni, Clarendon, Akzidenz Grotesk, Avenir, FF Din, Futura, News Gothic, Frutiger, Gill Sans, Garamond, Myriad Pro, Optima, Univers, Bembo and many more.