Your custom logo design is of vital importance, it is one thing that should never be taken lightly. It may look like something that you can always come back later and change but it is not, logos are unforgiving, if you’ve made a bad impression, that’ll stay so give it the importance it deserves. After all, it is the visual embodiment of your brand. Your target audience will recognize you by your logo, you can have the best product out there but if your logo is unprofessional then you run the risk of losing customers. Your audience always associates your business with your custom logo and the feelings that it evokes in your consumer’s minds! It needs to be treated as an extension of your brand. Your logo should be consistent with company’s objectives and goals. Now that we’ve established just how crucial your logo is for your brand, let’s discuss what constitutes that perfect logo! – Color Scheme: Human mind associates colors to certain moods and feelings. The right choice of colors in your custom logo design can help your company in communicating its brand message more clearly and effectively. Many graphic designers know color psychology and understand the effect different colors have on human minds and emotional responses they trigger so choose colors carefully. You should consider cultural implications while selecting a color scheme as well because one color might mean two completely different things in different cultures. – Shape: The shape of your logo also triggers a response in the human brain. Different shapes have different meanings that are developed in our minds through the years. For example, round shape conveys community, inclusivity, and positivity. Triangles are mostly associated with power and religion. So choose a shape of your custom logo design that best represents you as a brand! – Typography: Typography is very important. Knowing how much your font choice can influence your logo design is completely baffling. It can make or break your logo and so many businesses make the mistake of picking wrong typography and end up with unprofessional brand images. Your typography should be consistent with your brand feel. If you are a kids clothing brand then your font should also be playful and cute however if you are a financial institution, you need to use bold and strong fonts. – Designing for your Customer: It is possible to get so involved in your business vision that you end up creating the brand for yourself rather than for your consumers. Your business is your baby, you are familiar with it but the others are not, the audience you are targeting is yet to know you so don’t build a brand that confuses them. If there are a lot of elements in your logo that customers don’t understand then you can be certain that they won’t remember it. If your logo is not memorable then the whole purpose of having a custom logo design defeats itself so go on and create a custom logo design that’s relevant and memorable!