Companies offering mobile application development services are diving in gold as every business/start-up or establishment wants to sail high on the insistent marketing challenges. Years in the rewind when market was unperturbed with the existence of smartphone applications seems ancient at present. At this moment, from stationary to food outlets, fashion to medication, booking to renting every business vertical and service provider has set its claw tightly and firmly on mobile apps. This change in scenario has occurred due to rapidly increasing percentage of people using smartphones, more and more people adapting the digital lifestyle. Ecommerce websites, especially the ones that sell fashion products including apparel, footwear, accessories, beauty and makeup have set the most successful example of selling through smartphones. Online users find it more convenient to shop through these apps as they are able to avail money saving deals and offers on infinite lifestyle options. Here is how mobile app development companies in India have changed the market image of the fashion and lifestyle brands – Ensured Customer Loyalty The best thing about a mobile application is that it works as a magnet on the smartphone. After the installation, the user is bound to check out that application first, every time he or she intends to window shop or to actually shop for any relative product. Even if a user log in to the app, there are better chances of a purchase because there are no other browser tabs to divert that user’s attention by tempting to open another website side by side. Keeps the designer and retailers in loop The smart application keeps the people behind the label in loop. Designers, creators, manufacturers, retailers and store owners in bound with how the product is being served to the masses. It generates a great opportunity where everyone can contribute and help the application expand beyond the set areas of priority. Also, it gives an opportunity where customers can come directly in touch with the designers. Connecting with the Social Media It opens the door to great opportunities. The social media integration connects the brands with designers and stylists from around the world. It allows the designers to draw the inspiration from the work of the people. Easy management The iPhone app development company now design applications that are capable ofassisting in the management functions of the store. The application also contributes in collecting the buyers and viewers’ reviews, which could later reflect on the store collection. Also, with live notifications, the admins would get to know whenever they need to restock a particular product. They will get notified when a product is out of stock and is still getting maximum views. Live chat can help them assess the customers’ preferences and to cater any specified needs. Conclusion The purpose of taking a business online, especially to ecommerce platforms is to expand the reach, make it more accessible which would get those increased leads and sales. Top iOS development companies are equipped with those research tools that can help you in drafting the outlines of the perfect mobile app.